KAGE CO.Proof before spend.
Anyone can spend your money. We start on the channel that needs no ad budget, prove it produces calls, then scale into paid with numbers on the table.
Foundation, then pay per lead, then pay per click.
Running these in the wrong order is the most common way local businesses waste money on advertising. The order is the strategy.
Google Business Profile
The map listing people actually tap. We build it out properly as part of setup. Photos on a drip, every review answered, posts that keep it active.
- Runs on zero ad budget
- Produces calls on its own within weeks
- Thirty days of real numbers before paid begins
Local Services Ads
The green badge above everything else. You pay for a lead, not a click, so a curious tourist costs you nothing.
- Roughly $39 a lead in this market
- No large monthly budget floor to get started
- Licence, insurance and background checks required first
Google Search
For the searches that mean somebody is ready to hire right now. We pick the exact searches worth paying for, send them to a page built for that one job, and block the ones that waste money.
- Only once the first two are producing
- Its own landing page, never the homepage
- Call tracking so you know what a job cost to win
Two bills. Only one is ours.
You pay Google for the traffic and you pay us to run the machine. Keeping those two apart is deliberate, and it is the part most agencies blur on purpose.
The ad spend
Your card sits in the ad account and Google bills it directly. We never hold the budget, mark it up, or take a cut of it.
- Search bills you per click, LSAs bill you per lead
- You set a monthly cap and spend cannot pass it
- You can log in and read every number yourself
- Leave any time, the account and its history stay yours
Our cut
$499 to set the machine up, then 10% of the jobs it books you. Not a percentage of your ad budget. A percentage of results, so we are pushing in the same direction you are.
- $499 setup covers your Google profile, tracking, and a one page site for the ads to land on, even if you have no website at all
- 10% of booked job revenue from the ads, that's the fee
- $299 monthly minimum, so a quiet month costs you almost nothing
- Every booked job goes on a shared sheet, you read the same sheet we do
- Month to month, cancel any time
A $12 click means nothing alone. If 1 in 10 clicks calls, that's $120 a lead. If 1 in 4 leads books, that's $480 a job.The math we walk through before a dollar moves. You should know what a job costs to win, and whether that beats what a job pays.
We build everything the ads need.
An ad is not just a budget. Somebody has to write the words, make the pictures, and build the page it lands on. That somebody is us, and it's included.
The words
Every headline and every ad written for your trade and your town, tested against each other until the best one wins.
The pictures
Images and short videos cut from your real jobs and your real crew. Never stock photos. People can smell stock photos.
The landing page
A one page site built for the ad with one job, get the call. Included in setup, even if you have no website at all.
And Facebook? Google catches people already searching. Facebook works when the job is one people scroll into, salons, restaurants, offers and promotions. We run both, and we build the creatives for both.
You set the budget. It stays set.
Before anything runs, we settle one question together: what you're comfortable spending on ads each month. That number goes into the account as a hard cap. Google can't pass it, and neither can we.
How we set it
- You name the number. Most trades here start between $500 and $1,000 a month.
- We tell you honestly what that buys in your trade, before you commit to anything.
- It becomes a cap in the ad account itself, not a promise. When the month's budget is spent, the ads stop.
- Our cut is 10% of the jobs it books, so we win only when you do.
- Want to change it later? One message. Up or down.
How a job gets counted: every call and form comes through a tracking number we set up, and every job that books goes on a shared sheet with its value. Your invoice is 10% of that sheet. You read the same sheet we do, any time.
Proof first. Then scale.
Setup is $499 and covers your Google profile, the tracking, and a one page site for your ads to land on. No website needed to start. After that we make 10% of the jobs the machine books you, counted on a sheet you can read any time. If it doesn't book jobs, we don't get paid. Month to month, no long contract.